sales forecast, sales budget, sales goal

Ideal figures : sales goal > sales forecast > sales budget

sales forecast

  • What you feel is going to happen.
  • It should be as accurate as you can possibly be.

sales budget

  • What you would accept happening.
  • It should set a target a bit lower than you anticipate (you want to exceed budget, not be chasing it all year)

sales goal

  • What you hope happens.
  • It should aim high and make your team stretch.