Ideal figures : sales goal > sales forecast > sales budget
sales forecast
- What you feel is going to happen.
- It should be as accurate as you can possibly be.
sales budget
- What you would accept happening.
- It should set a target a bit lower than you anticipate (you want to exceed budget, not be chasing it all year)
sales goal
- What you hope happens.
- It should aim high and make your team stretch.
